Entrepreneurship Effective Small Management -Myassignmenthelp.Com

Question: Discuss About The Entrepreneurship Effective Small Management? Answer: Introducation A successful venture includes an innovative business idea. This is the milestone while forming any kind of company and its success. This report is about the business plan about a new product provided by the hospitality industry to the customers. This product would be a heating boot for the customers to keep their feet from the extra cold. This is a new venture of a company named Comfeet Corporation which will produce new and innovative types of boots. Name of the product would be heating boots which would be an innovative product for the customers to keep their feet warm during the cold season (McKeever, 2016). This kind of product would create an effective business opportunity is essential for the entrepreneurial venture. For this manner, company would observe the trends for the certain products, services or business for creating value for the customers. Aim of this business plan is to provide comfort to the customers with the innovative heating boot idea. Core objective of the busi ness plan is to identify the needs of the customers for their feet and provide the product accordingly. For this manner, the product would be provided to the people who stay in cold places. The unmatched pleasant experience would be helpful for the hotel to satisfy and retain the customers for hospitality services (Hoskisson, 2009). Vision statement Vision statement of Comfeet Corporation is to develop the heating boots for the customers while they are performing outdoor in the cold climate. Company would be focused on providing top-notch personalized customer services with the innovative heating boots. Basically, vision of the company is to be on the top of the latest trends in terms of innovation and style of footwear and boots. Mission statement Mission of the Heating Boots is to provide comfort to the customers along with the selection of the innovative shoes and outstanding customer service. Company would focus on the customers by focusing and maintaining them. Mission by this innovative idea would be achieving strong position in the operating market and giving tough competition to the competitors. This service would meet the expectations of the customers (Glowik Smyczek, 2011). Goals and objectives By the new product of Heating Boots, objective of the company Comfeet corporation would be set for first three years. The objectives for the first three years of the business operations involve: To develop customer-oriented product i.e. heating boot which primary objective us to maximize the expectations of the customers, To increase the number of customers by 20% per year by serving them an unmet need with the outstanding new product of heating boots and customers services, To develop a start-up business with its own cash flow, To become market trendy with heating boots that will cater to the needs of every customer in the market, and To receive 50% profit margin within the first year. Management and personnel In the business management and personnel of this new venture, company would focus on the recruitment and selection method. Initially, in the first month managers will be in the work forecasting. In the second month, company will hire distribution and customer service people. For the hiring process, company will adopt internal and external recruitment methods. For this manner, advertisements will be published in the newspaper and other job portals. With the help of these resources, company will recruit people. Further, some technical experts and programmers will also be hired to develop website of the company. A plan will be formulated to develop the slay structure of the employees (Farahmand, 2011). Legal structure and issues Comfeet Corporation will be a sole proprietorship as there are two people in the business venture. Sole proprietorship is the easy and simplest legal structure for the business venture. In the sole proprietorship, both the partners will be responsible for all the profits, debt, losses and liabilities. Setting the proprietorship does not require registration of the business. But in case of the company, Comfeet Corporation would need to register under the state laws and trade name registration will be required for this manner. There would be some legal and personal implications in the business structure. Along with this, there can be some legal issues while forming sole proprietorship i.e. lack of financial controls, personally liable, and issues in rasing capital. Industry and customer analysis From the market analysis, it is observed that the footwear market is expected to improve by $371.8 billion by 2020. The footwear industry is growing at the steady pace since last few years. The analysis of this report includes the new types of heating boots that would be used by all age groups and genders. The demand for the trendy and comfortable footwear among all the age groups is the key factor which is driving the global footwear industry. Comfeet Corporation would take advantage of this factor and would provide innovative heating boots to those customers. The footwear market is basically segmented by various types of footwear, different platform for sale of footwear, end users of footwear, material used and sales across different geographies (Baker, 2014). Comfeet Corporation would target various groups of customers including customers with all age groups. The company would basically focus on the people who are working professionals and who wish to go out for the vacations i.e. travelers. It is observed that in the cold season, feet lose their heat. While working in outdoor in the cold, feet are susceptible to the cold temperature. This is the reason; people are having less enjoyable outdoor experience as they are unable to keep their feet warm in the cold environment. It is analyzed that there is direct correlation between discomfort level and duration of time in the cold. So, this is the problem in the market i.e. how to keep feet warmer during the cold season so that people can get comfort for the longer periods of time. In the current market, the concept of boots is not developed that can generate heat for feet of people. So, there is the need to design such boots that can benefit people to keep feet warm. The concept should be esp ecially for the older people as it is observed that there is the direct relation between the age and length of time it takes to feel comfortable during the cold environment. With the heating boots, people would be able experience of outdoor activities for the long time and it will also increase the overall happiness of the customers (Dentchev, 2009). Competitor analysis For Comfeet Corporation, main competitors would be local shoes and boots brands. By adopting the technology, these companies can be potential competitors for Comfeet Corporation. Further, established companies will also become main competitors as they have strong position in the market. At the global level, there are some brands i.e. Nike, Adidas, Reebok, Puma and Skechers on which customers rely deeply. If these companies adopt the idea of Comfeet Corporation i.e. heating boots, then the potential customers can be shifted towards these brands as they have strong brand image at the global level. But, initially Comfeet Corporation would have competitive advantage due to this new heating boot as it is based on new and innovative idea of heating boots with the use of electric blanket in it (Schnaars, 2010). SWOT analysis The strength of product heating boots is that the product will provide unique experience and comfort to the customers feet. Along with this, company will provide the boots in those areas where people have to deal with the cold environment. Further, heating boots would have large customers as the product would target the customers with all the age groups. By introducing this innovative product, company has opportunity to understand and experience the requirements of the customers as it is new in the footwear market. So, the company has many opportunities to expand the business (Scarborough, 2015). Although it is very beneficial for the Comfeet Corporation that the company is new in the business and there could be various opportunities to experience and learn in the business. But there can be some weaknesses of the company while operating in the market. Footwear industry is dynamic and the preferences of the customers change continuously so; it would be very difficult for the company to satisfy them. Further, the heating boots will keep the feet warm with the help of electricity. So, there can be the risk of current in the feet of people. Along with this, there are some established competitors in the market who can also come up with this idea. There is also risk associated with the idea of heating boots that it would be successful or not. As it is known that company and its idea is new in the marketing so, there are not too many stores of Comfeet Corporation. So, company has opportunity to open up many stores as they would be unique due to new heating boots products. Further, the markets have various requirements for the cold season as everyone has various outdoor activities. So, company has opportunity to expand the business with this new idea. It will also improve the sales of heating boots undoubtedly. Comfeet Corporation would identify the opportunity and produce effective heating boots for the customers. The most important thing is to satisfy the requirements and expectations of the customers with the new heating boots. In current time, customers pay attention to the quality products. If the quality of the boots is bad, customers will give up purchasing the boots. One of the major threats for the company would be competitors who already have strong brand name in the footwear market. Those companies have high profile and long history. Some companies have good quality and lower price of the products to attract the customers. Further, use of electricity in the boots can also be threat for the company as there can be the risk of electric current that can harm to the customers. Along with this, it is the start up and the funds are not strong enough. The development capacity can be weak as there is the strong competition in the market (Marcer, 2012). Marketing plan component analysis By the marketing strategies for heating boots, Comfeet Corporation has aim to achieve leading role in the footwear industry. Along with this, aim of the company is to increase market share by producing quality and innovative products for the potential customers. There are following marketing components which are important for marketing plan of heating boots. Pricing strategy- Comfeet Corporation will adopt value based pricing strategy to provide values to the customers with the affordable prices. With this strategy, company would be able to serve valuable products to the customers at the lower cost. Market expansion strategy- Comfeet Corporation has aim to expand the business at the global level. For this manner, company has marketing strategy to expand its business by the effective channels in all over the world. With the improved product lines, company would be able to do so (Seshadri, 2009). Direct marketing- Comfeet Corporation would use direct marketing to introduce this new product to the target market. To make bigger impact, company would use salesperson to approach some individuals in the target market segments. Company would use communication mix for the direct marketing to maintain strong relationship with the customers and motivate them to purchase the product heating boots (Hill, Jones Schilling, 2014). Brand name Brand name is important for any product to survive in the market. Basic and important function of the brand name is to make easy for the customers to select products and their purchasing decisions. Creating a strong brand is important for the product heating boot to have higher profit margins in the business operations. For the heating boots, the price will be low and affordable. For the heating boots, brand development would include some steps and those are as follows: The brand strategy of the Comfeet Corporation is simple. Strategy of the company is to keep the product simple, and providing quality at the affordable prices. After making clear with the brand strategy, first element is to develop a brand name for the product. Basic guidelines for naming the brand for heating boots are that it should be durable across the culture, time and category. The company wants to have such name that is easy to pronounce for the customers in all over the world. Heating boots name is selected for the brand name as it is simple to pronounce and it tells what the product is all about. Giving the brand of heating is related to the name which would likely to create the brand of heating shoes in the mind of people (Drummond, Ensor Ashford, 2012). Brand colors- Choosing brand color is an important part for the branding. The brand colors should match the personality of brand and should create the pleasing combination. For this manner, company will took a drive into color psychology to understand the minds of the consumers in terms of brand colors and shades. Along with this, company would also analyze to the other brands in the industry that what colors other companies are using to attract the customers. It is analyzed that big brands do not have various colors. They just have black, white and gray for the brand colors. Reason to select brand color is to match the brand with the personality of the customers. So, four colors are selected for the brand color i.e. blue, black, white and brown (Renton, Daellenbach, Davenport and Richard, 2015). Logo development- After the selection of brand name and color, logo development would be started by the company. Logo or the brand mark is the actual face of the business. Consumers see the logo first and make perception about the specific business. Comfeet Corporation would generate ideas and choose the concept which would attract the customers. Logo of the company would appeal to the potential customers to buy the product provided by the company. By designing the logo, company has aim to be simple and stay consistent to the brand (Lymbersky, 2009). Market segments and target markets Based on the above discussion of the market, Comfeet Corporation would target the customers with all age group. Comfeet Corporation is the company having business to the customer strategy. Men, women and kids, all would be the main target of the company as every person needs to keep feet warm during the cold season. So the product heating boots will target both young generation as well as senior citizens. In current time, customers seek for quality, uniqueness and convenience in the products. Company is planning to target the customers having age of 10 to 60. Within theses age group, all the potential customers would be targeted. The customers for Comfeet Corporation will be those who are able to pay worth price for the quality products. So, the target group for the company would be those people who are able to spend worth money for the quality heating boots. There are many people who spend their money on these boots to keep their feet warm. So, it would be easy for Comfeet Corporati on to attract the potential customers as heating boots are the need of people in the cold environment (Lam and Harker, 2015). Market positioning Comfeet Corporation will position itself in the mind of the potential customers as the leader in the heating boots. The company has made such product that will satisfy its niche market with the product of heating boots. The brand logo and color would appeal to the target customers to buy the product with the confidence and sense of inspiration. This will create strong competition in the footwear industry. To create strong competition in the market, company would have effective positioning statement. Positioning statement of Comfeet Corporation would is that for every person, Comfeet Corporation provides perfect heating boots that keeps their feet warm for every outdoor activity. In this manner, there are following positioning strategies adopted by the company i.e. Applying style and attitude, Providing quality level and valuable product, Improving brand image in the consumers mind, and Positioning itself as the premium brand with effective design products (Payne Holt, 2008). Competitive advantage In the operating market, it is crucial for Comfeet Corporation to take competitive advantage in terms of product quality and customer services. The company has incorporated technology in its product heating boots as there would be electric blanket in the boots that will operate with the battery system. This is the most competitive product as it would enable the customers to keep warm their feet with the help of this innovation (Gruca Rego, 2009). Further, for achieving competitive advantage, company would adopt global outsourcing strategy which would enable the company to get low cost in the production of the heating boots. With the competitive advantage, Comfeet Corporation has aim to be the most innovative company that has brought new thing in the footwear industry. So it would be done by the effective research and development which has capability to produce new products for the customers (Preble Hoffman, 2009). Marketing mix It is well known that Comfeet Corporation is new in the market so company would not have wide range of products. In the product range of the company, there would be unique heating boots for the prospective customers in the new markets. The product offered by the company would include diversity of ideas to develop new style heating boots. The product would b e for all age customers. Heating boots would basically meet the demands of the people for heating their feet so that they can enjoy outdoor activities in the cold environment. the design of the product would meet all the limitation in terms of material, cost, comfort level, sustainability and reheat ability (Lee, 2009). Price- Selecting price range for any product is very crucial for the company. Comfeet Corporation will always try to keep an affordable for its potential customers. If the company is selecting the target market and positioning carefully then prices of the product would be fairly straightforward. Comfeet Corporation will normally use the market share strategy i.e. company with the target market share would enjoy by the lowest cost and highest long run profit. Comfeet Corporation would set the prices based on the perception of the customers in terms of product value. For this manner, company would adopt value based pricing approach. Along with this, sometimes company would provide discounts on the basis of events and occasions. On the Christmas and other especial days, Comfeet Corporation will allow discount of 20% of sales price on the two pairs of boots (Dant, 2009). Place- As Comfeet Corporation is new in the industry so it will try to open new stores and outlets for offering the products to the customers. Company would target in those areas where people have to deal with extra cold environment. Further, company would expand its retail network by the extensive network of dealers and deports. The retail outlets of the company would be segmented based on the profile and different market segments (Joshi, 2009). Promotion- As the company is new, so it would take extra efforts to promote its product among the customers. Although company would have retail outlets in all over the country but advertisements are also important for introducing the product among the customers. For this manner, company would focus on some promotional activities i.e. TV campaign, print advertisement, web-based E-flyer, and social media advertising. In the promotional tactics, Comfeet Corporation would follow push strategy i.e. sales force and trade promotion to push the products towards channels. Financials For the success of heating boots, it is important to establish the business in the operating market effectively. For this, company has to forecast the profit and loss in the business. Start-up cost Heating boots will include various start-up costs. The cost will involve legal fees for business development, office supplies, telephone installation, inventory storage, computer and laptops, internet connections etc. The financial projection for the start-up cost is described below: Start-up Expenses Amount Legal $3000 Stationery expenses $400 Web Development $12,000 Total Start-up Expenses $15,400 Start-up Assets Required Cash Long term Assets Current Assets $66000 $2100 $0 Total Assets $68100 Total fund Requirements $83500 Profit and loss projection For introducing new business and product in the market, company needs an effective financial plan and profit and loss forecasting. The aim of this plan is to achieve the organizational goals and objectives. Financial plan for next three years is described below: Heating Boots Profit Loss Statement Amount ($) Year 1 Year 2 Year 3 A. Sales $189,397 $412,314 $456,226 Direct Cost of Sales $56,819 $123,694 $136,868 B. Total Cost of Sales $56,819 $123,694 $136,868 Gross Profit (A-B) $132,578 $288,620 $319,358 C. Operating Expenses Salary $157,000 $174,000 $190,000 Rent $8,400 $8,400 $8,400 Insurance $1,800 $1,800 $1,800 Utilities $1,500 $1,500 $1,500 Depreciation $636 $636 $636 Payroll taxes $23,550 $26,100 $28,500 Sales and Marketing and Other Expenses $10,800 $9,200 $7,200 D. Total Operating Expenses $203,686 $221,636 $238,036 Profit Before Interest and Taxes ($71,108) $66,984 $81,322 EBITDA ($70,472) $67,620 $81,958 Taxes $0 $20,095 $24,397 Net Profit ($71,108) $46,889 $56,925 Net Profit/Sales -37.54% 11.37% 12.48% Break even analysis After analysis and evaluating and projected profit and loss in the business, it is expected that for the break even analysis, $24,248 will be needed on monthly basis to achieve the break point. For achieving the break-even point, the graph is described below: Based on the above analysis, it is observed that if the company follows above profit and loss projections, then it will get profit within next three months. In the first year, company can face loss due to initial expenses in the promotion and advertising, but after the establishment of the business, company will gain profit continuously. Conclusion This report is based on the business plan of the company Comfeet Corporation which is going to start new product heating boots. From the above discussion, it is observed that product heating boots would be an innovative product for the customers to keep their feet warm during the cold season. Objective of the business plan is to identify the needs of the customers for their feet and provide the product accordingly and achieve profit within three years. Further, this business venture will be based on sole proprietorship as there will be only two partners in the business management. Based on the market analysis, it is observed that while working in outdoor in the cold, feet are susceptible to the cold temperature. This is the reason; people are having less enjoyable outdoor experience as they are unable to keep their feet warm in the cold environment. So, Comfeet Corporation will take advantage of this situation and provide heating boots to attract large customer base. References Baker, M.J., (2014).Marketing strategy and management. Palgrave Macmillan. Dant, S. P., (2009). Ownership Structure in Franchising: The Effect of Transaction Cost, Production Costs and Strategic Considerations, the International Review of Retail, Distribution and Consumer Research. 6(1). 5375 Dentchev, N., (2009). Corporate Social Performance as a Business Strategy, Journal of Business Ethics. 55(4). pg. 397 412 Drummond, G., Ensor, J. Ashford, R., (2012). 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